GumboWriters: Gumbo Marketing "I'm interested, so how do I get started?"

Our first step will be to give you a questionnaire (which is below) in order to create a specific customized marketing plan for the book which may incorporate various online elements we have available to help you reach realistic goals.

Then, we'll map out a year long plan of what steps will be taken in which months with specific benchmark goals.

If you've opted for the monthly plan then the monthly rate for your first title will be $300 month in this 12-month payment plan. The first payment is due upfront in full. This will entitle you to 12 months of service for this title. You will also receive a weekly recap of the tasks completed and the results gained.

If you've opted for the full payment of $2600 instead, then you may send a 50% deposit and then the remainder of the balance will be completed after the marketing plan has been sent to you.

You may snail-mail payment to:

Jeff Rivera
234 Fifth Avenue
Fourth Floor
Suite #4335
New York, NY 10001

or PayPal it to: gumbomarketing@gmail.com

Once we have created the marketing plan you can send the remainder of the first month's payment.

THE QUESTIONNAIRE:

Here are a few questions to get us started. Please do not hesitate to ramble on and on, the more information you give us the better:

1. What is your ultimate goal for this book?
2. What type of marketing in particular are you looking for (besides everything)? Are you looking for mostly online media, for reviews, for a blog tour? Be as specific as possible.
3. What bad experiences have you had with your own marketing efforts or other people's efforts that you want to avoid this time around?
4. What is your goal for the first 30 days?
5. In 2 sentences or less what is this book about?
6. Why should someone buy this book when there are thousands like it written already by Bestselling authors with their own fan base? What makes this book unique?
7. Is the author open to radio or internet radio interviews?
8. Does the author have an author photo you can email us?
9. Are you open to changes with the author's website or webpage?
10. Are you open to changes with the book cover?
11. Who is the target market? Who is the shoe-in to buy this book? We can go for "everyone" later but now let's focus on one specific profile of a person. As specific as possible. For example: instead of the stay at home mom. It's the stay at home mom who lives in suburbia who probably has 3 kids under the age of 13, doesn't have a lot of money but works 3 jobs, etc. If you can close your eyes and tell us who you picture reading this book this will be a huge help in targeting it.
12. Are you open to contests?
13. Are you open to giveaway copies to winners or radio show listeners? If so, specifically how many copies are available to giveaway?
14. How many print books specifically are available for review copies? How many ebooks are available?
15. Does the author have a media page already?
16. Can you send us the author's bio? (Anything personal, dramatic, and tragic is always welcome as this makes it a much more interesting story for the media).

Contact:
Jeff Rivera
VP of Online Book Marketing
Email: GumboMarketing@Gmail.com

____________________________________________________________
Jeff Rivera: If you need help with your book promotion contact gumbomarketing@gmail.com and we'll find a way to help you within your budget.

GumboWriters: Gumbo Marketing Why Work with Us?

GUMBO MARKETING

Writers: Why Work With Us?

With increasing costs for print advertising and shrinking avenues to publicize and promote
books, online marketing has become not only the newest but the most timely and cost-effective
way to spread the word about forthcoming and backlist titles directly to consumers.

The marketing and publicity departments of many publishing houses are overwhelmed with the
deluge of books constantly needing their attention. The result is that only a select few receive the
attention worthy of a title that will reap returns. Staff is overworked, agents and authors feel
neglected and publishing houses don’t receive the revenue they anticipated.

The challenge for niche multi-cultural outlets is even greater. Something has to change.
This is where we come into the picture: In 2004, Jeff Rivera self-published a Latino-themed book entitled Forever My Lady. With no budget, he built a massive online platform which led to over 10,000 books in circulation. And he did it all in cyberspace—through online efforts.

He then single-handedly garnered reviews in popular and diverse national magazines, television and radioincluding: The Boston Globe, Miami Herald, Rotarian Magazine, Urban Latino Magazine, VOY, Right On! Magazine, NPR, Midwest Review, Publishers Weekly, American Latino TV, and SITV. He was also awarded the Best New Author and Best Urban Fiction Awards by the Mahogany Media Review. His MySpace social network hosted nearly 5,000 fans, and created a blog tour with over 100 bloggers who all spread the word to people who probably would never have been exposed to his work.

Hachette Book Group, USA took notice of these successes and quickly acquired Forever My Lady. Improving on the already successful strategies used to promote his book, Jeff teamed with SEO experts as well as world-wide online marketing representatives to create the first multi-cultural online book marketing company. The coordinated efforts between Jeff, his diverse team and your publicity and marketing departments, will give your selected titles the attention they deserve.

Unique in his plan is not only the ability to cover the exposure specific to your company’s vision,
but to keep down overhead expenses by overseeing virtual, outsourced marketing representatives.

GumboWriters: Gumbo Marketing What We Do

THE GUMBO BOOK MARKETING FIRM

Contact:
234 Fifth Avenue, Fourth Floor, Suite 4335 New York, New York 10001
Direct: (347) 284-6158
Email: GumboMarketing@Gmail.com

Gumbo Marketing specializes in assisting authors to not only build their platform but to also promote their books online. With shrinking avenues to advertise your books in print, online communities have opened up a world of opportunity. But how do you tap into it? Gumbo Marketing customizes a plan for your specific title utilizing blog tours, Key Word rich articles, forum promotions, social media, online bookmarking, internet radio and many other techniques that will help you give your book the exposure it deserves.

____________________________________________________________

Jeff Rivera: If you need help with your book promotion contact gumbomarketing@gmail.com and we'll find a way to help you within your budget.